Location:
Quilmes, Buenos Aires.
Objective:
Branding.
Branding.
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SIMBA is a brand inspired by the strength and connection symbolized by the lion, whose name derives from Swahili. Created to offer unique yoga mats and accessories in Argentina, SIMBA stands out not only for its high quality but also for its profound message of inner connection: "Find your inner fire with Simba."
The visual identity was crafted to convey SIMBA’s core values: empathy, warmth, connection, and community. The logo and brand identity are centered around a powerful, minimalist aesthetic that aligns with the introspective and resilient experience SIMBA aims to inspire. Each graphic element — from the logo to packaging applications and promotional materials — was thoughtfully designed to embody the essence of yoga practice and SIMBA’s philosophy: a balance of body, mind, and soul.
In an emerging market, this identity positions SIMBA as a trustworthy, authentic brand, ready to accompany users on their journey toward finding their own balance and inner strength.
